\ \\ ... Abraham Maslow Abraham Maslow was one of the most influential psychologists of the twentieth century. Among his many contributions to psychology were his advancements to the field of humanistic psychology and his development of the hierarchy of needs. Maslow’s career in psychology greatly predated the modern positive psychology movement, yet the field as we know it would likely look very different were it not for him. Abraham Maslow’s Life Abraham Maslow was born in New York in 1908. He was the son of poor Russian-Jewish parents, who, like many others at the time, immigrated from Eastern Europe to flee persecution and secure a better future for their family (Hoffman, 2008). Throughout various interviews, Maslow described himself as neurotic, shy, lonely, and self-reflective throughout his teens and twenties. This was, in part, because of the racism and ethnic prejudice he experienced owing to his Jewish appearance. He himself, however, was non-religious. Maslow also did n...
\ \\ ... Geert Hofstede Geert Hofstede (1928-) is a Dutch academic who also worked in industry. He has become known for pioneering research on national and organisational cultures. Hofstede originally identified four dimensions for defining work-related values associated with national culture: power distance, individualism, uncertainty avoidance, masculinity. A fifth dimension, long term orientation and a sixth dimension, indulgence versus restraint were added later. He devised the Values Survey Module for use in researching cultural differences, and this has been used by many other researchers in their work. The management of cultural diversity has become a significant issue for companies of all sizes, not just multinationals. The rise of global business, with an increasing number of joint ventures and cross-border partnerships, greater cooperation within the European Union, and the business need to embrace people from a variety of ethnic backgrounds and cultures, have all contri...
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